Since social networks begun to shine in the digital world, marketing have played an important role in the sales and production requirements of external customers. These social media have increased the marketing empowerment in the businesses and the ability to create engagement to generate new customers who are willing to be part of the brand’s consumers.
The different merchandising trading channels in our digital world have evolved from brick and mortar to online sales, which is faster than any traditional channel. Concentrating on the whole sales channels is a challenge, not only from the technical perspective but from the marketing perspective. Consumers are always expecting to have good experiences every time they visit any physical/digital store or service provider. Having all those different channels not interconnected creates delays in sales, support and services, and of course, the lost of valuable customers.
Connecting the dots in the whole company’s product and/or services requires effort from different areas. However, the challenge for marketing is to understand and embrace the Digital Transformation processes. Align the company’s product/service goals and at the same time create a sense of personal brand engagement and adoption from customers is a real challenge, customers expects to fulfill their expectations from the product/service the company is selling throughout their different channels.
Marketing and Digital Transformation are a world in its own, they have the goal of redefining their sales channels, breaking of silos and achieve customer satisfaction. The symbiotic between Marketing and the Digital Transformation should be seen as a strategic element of the company’s growth and evolve to a Digitization, then Digitalization and finally achieve the Digital Transformation.
Both of them are important for businesses, their elements of impact within the organization drives the company towards growth and improvement of the product and services. The use of new tools to reach and engage customers to consume your business product/service such as cloud services, machine learning, blockchain, AR, AI and several other trends in the digital world can assist companies to achieve their goals easier and faster than some years ago if they are conducted within the company vision and mission.
As a final reflection, Marketing has an opportunity to grow and make companies grow and shine, and at the same time, companies must (yes I said must) empower their marketing department to support their requirements that are constantly evolving according to the new technological elements added day by day in our digitalized world.
#Marketing, #Digital, #Transformation
Bitvorous.
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